With the discovery of fire, early hominids discovered that they needed pockets — one can only carry a flaming stick for so long — having a flint and some twigs tucked away is so much better. But, alas, early hominids had not yet discovered clothing, being content with flinging a dead yak (with most of the yak scraped off) over their backs when it got cold. The dilemma was solved when an enterprising cave dweller noticed that yak furs could be folded and tied with vines to make nifty things to put on the head or tie around the waist. After convincing the clan to thus decorate themselves, the clan members took note of the fact that food dropped during the weekly feeding frenzy fell into the folds and remained there to be eaten later. The portable pocket was born (as was the snack).
The idea almost died out at inception since the genius hominids attempted to carry their flaming sticks in their new pocketbooks. Two thousand years of false starts eventually lead to the use of flints and safety matches. The rudimentary purse evolved with man. Females, already encumbered with carrying babies in slings in the front, roofing materials in slings on the back, and water buckets in each hand, missed the early bird specials on handbags and had to wait until the Renaissance.
Ancient man, still being nomadic, needed something in which to carry his growing number of possessions . . . carvings made by the kids, arrowheads, and his lunch. Men’s bags quickly evolved into multipurpose carriers — knives and small blunt instruments were stowed for easy access and bread found a warm, damp place in which to mould and fester thus creating a yummy layer which negated the need for carrying cheese.
By the time of the Roman Empire, men were carrying heavy lead coins so bags had to be very sturdy. The Romans and Celts soon learned that this combination of coinage and thick hide made excellent protection for the private parts during the all too often skirmishes with the Germanic barbarians. The barbarians, not yet buying into the whole coin of the realm idea, learned that mouldy bread was inadequate for the task and had to develop different forms of armor (such as leiderhosen). An often forgotten but salient cause of the decline of the Roman Empire was the fact that the challenges of the barbarians drained Rome financially with a side effect that there was no disposable cash left for accessories. Thus vulnerable, both in fashion sense, but also in the private parts, Roman defeat was inevitable.
We are most fortunate that with the archaeological discovery of the bog people (preserved remains of several unhappy people who were pitched into the peat bog for reasons unknown) several handbags were found preserved in almost pristine condition. Without this discovery we would never have known that designer logos extended that far back in history. Previously it was thought that designer logos must have started as the result of the rise of guilds. Feudal Europe has a system of skilled masters and their apprentices divvying up the work of tinkering, tailoring, and blacksmithing. Handbag production was outsourced to Shanghai under the Offshore Labor guild. The position of guild master for OL was a powerful one, controlling not only the production of men’s purses but also their design and distribution. Renegade locals who sought to handcraft their own purses were dealt with severely. However, their crude attempts to forge the sanctioned Made in China labels were sufficiently convincing to allow them a significant market share. The Offshore Labor guild, driven to protect its interests, began to have all its handbags marked with an elaborate, hard-to-forge “OL”, thus thwarting the knockoff bag attempts and establishing what we believed to be the first designer logo.
The Renaissance saw the emergence of the fanny pack. Men’s tights being the fashion of the day were popular because of their comfort and because they emphasized men’s . . . ah, Standing in the community. Sporting a dainty fanny pack, elaborately decorated with beadwork and tooling, was an attractive adjunct designed to draw the eye to the wearer’s. . . ah, Fashion Sense. Fanny packs were practical too, shoulder bags having the problem of interfering with swordsmanship. In fact, in later years, the fanny pack was adapted to carry weapons and the holster was invented. The use of purses went in to a severe decline late in the Renaissance when, having rediscovered the ancient Greek classics, Renaissance man noted that all the statues and painted objects of that time were absent of handbags. Bags being suddenly out of style, men were forced to turn to their wives to carry their gear, and once given a taste of a designer bag, so to speak, there was no going back to wearing slings full of household goods or grain. Women had discovered the beauty of bags.
In Part II of this History we will visit the Age of Enlightenment and the Age of Discovery.